As much as we love summer, it can be a bit of a tricky time for businesses. Everyone’s booking annual leave, it’s difficult to get in touch with clients or suppliers, and everyone would rather be outside enjoying the sunshine! Things tend to be quieter for businesses during the summer, but don’t panic. Here are a few of our top tips for boosting your businesses during quiet times, to make sure you’re fully equipped for the busier spells.
Work on Your Business
If staff and clients are on holiday, it can be difficult to get going with projects during the summer. So instead of focusing on client work, spend some time working on your own business instead. Use this time to do all the things you’ve been putting off for ages. Catch up with your accounting, refresh your website, update your portfolio, sort out your admin and emails, or post on your social media accounts.
Learn a New Skill
If you haven’t got much on your to-do list this week, why not brush up on your skills to help improve your business overall? Use quieter spells to attend networking events, courses, workshops and conferences. This will help you become even more of an expert than you already are! Whether you’re finding out about the latest trends and developments in your industry, or learning a new skill you can offer as a service for clients, spending some time teaching yourself something new is always valuable.
Do Some Market Research
Doing market research regularly is vital for all businesses, but it can often get pushed to the bottom of the list when you’re busy doing other things. It’s a good idea to evaluate who your customers are, what your competitors are doing, and how you could improve your business. Find out what your ideal clients or customers want, and offer it to them. Are there any new products or services you could offer? Or new ways you could reach your customers?
Improve Your Marketing
When you’re busy working on client projects, working on your own business is usually the last thing on your mind. When you have a quiet spell, use this time to improve your marketing and showcase your business to new potential customers. Work out which marketing channels will work best for you (newsletters, social media, online adverts, in-store advertising, TV and radio… the options are endless!) and create a marketing strategy. Make sure you’re reaching the right audience and letting them know all about your business, so you can attract new customers during quieter times like the summer holidays.